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The College of Call Center Excellence

Social Media Certification Training

Call Center Social Media Training

Social media represents one of the most significant changes in consumer media behavior in history, resulting in fundamental shifts in the way companies communicate and interact with consumers. This course provides the practical knowledge and insights required to establish objectives and strategies and to properly select the social media platforms to engage consumers, while monitoring and measuring the results of these efforts.

You will learn about multi-disciplinary implications and how to manage a successful social media presence for a call center as well as techniques for gaining executive and client buy-in to achieve your goals. The course will review how to use necessary tools and services for gaining valuable insights about how consumers feel about and respond to your brand, your competitors' brands, and your industry. You will also learn how to work with marketing, sales, PR, and other departments and stakeholders so that you have a clear message to your clients.

This is a must-attend course for a wide range of positions including Chief Marketing Officers and Vice Presidents of Sales & Marketing, as well as call center Managers, Directors, and Supervisors.

"We don't have a choice on whether we do social media, the questions is how well we do it." - Erik Qualman

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"Becoming a Call Center of Excellence can be a game changer for businesses. Fighting to keep customers in today’s economy is paramount to most companies and the Center of Excellence distinction has helped drive us to that end result. Going through this process yearly continues to challenge us to improve processes and service levels. The detailed process that BenchmarkPortal provides in comparing our data with a large peer group is unparalleled. At the end, you have a clear roadmap of what is working well and what needs focus and attention for improvement. Because of this, we have been able to develop plans each year to drive better results and better customer experiences. This, coupled with a knowledgeable staff, helps us to close the gaps and continue to achieve excellence in every area. Every call center out there should be doing this benchmarking process; we are proof that it works."
Angela Ballantine, Director, Customer Care, ARAG GROUP