Let BenchmarkPortal assess your current post-transaction satisfaction
survey(s), methodology, and suggesting improvement to better align the
survey(s) with your customer facing departments, including recruiting,
training, performance compensation, product marketing, and more.
The goals of our Customer Satisfaction Survey
methodology, are:
- to include the customer in the call evaluation process, thereby
ensuring changes in agent behavior that are in-line with the customer's
needs,
- to ensure that the Client becomes more customer-driven by getting
customer feedback regarding pricing, policy, and procedures,
- to ensure that the voice of the callers, hereinafter, the "VOC," is
being heard,
- to route unhappy callers immediately to a customer service recovery
team,
- and finally, to keep top management current on the performance of
the Client's customer service call center, and overall,
- to align customer's expectations, established by marketing, with
the behavior of agents working in the customer facing departments,
including customer service, product management, and product design.
The goals of our Customer Satisfaction Survey
design initiative are:
- to design a CS-Survey methodology that perfectly fits the Client's
needs, including:
- survey questions
- survey length
- survey frequency
- survey sample size
- survey reports
- survey statistics
- and finally, survey interpretation
- to conduct a pilot post-call survey that will be fielded
immediately after the call by transferring the caller to a BMP
live-agent survey center to:
- better understand the "as is" call handling satisfaction of the
Client's callers
- experiment with the concept of "immediate" post-call surveys
versus delayed post-call surveys
- establish a "baseline" of caller satisfaction,
- and, explore survey fielding alternatives so that the best can be
proposed by BMP.