Contact Center

BenchmarkPortal is recognized worldwide as the leader in contact center benchmarking, with the largest database of contact center metrics and the most advanced tools for benchmarking analytics. We are truly the global one-stop shop for contact center benchmarking.

Industry Reports

Our call center reports are the standard references for consultants and practitioners worldwide. We provide current information on over 40 industries that will help you compare competitive performance, metric by metric.

Benchmark Your Center

Benchmarking surveys are the best ways to compare your center against industry peers. Benchmarking will help identify areas of strength and weakness in the center. Combined with a review with one of our experts, we help identify areas for savings and quality improvement.


Automated benchmarking eliminates the hassle of finding and inputting metrics manually. Data flows from client systems to our database through secure API technology. Reports are provided on a monthly basis, allowing you to make decisions that will have measurable impacts.

Top Contact Centers Contest

This contest benchmarks your center against the world’s largest database and then compares it to companies of similar size. This opportunity is only available through BenchmarkPortal and is among the most highly regarded contests in our industry.

BenchmarkPortal Professionals Pioneered
Contact Center Benchmarking

In 1995 we conducted the first scientific, industry-wide benchmark study at Purdue University under a grant from IBM. BenchmarkPortal was awarded a U.S. Patent for its unique methodology of benchmarking call centers.

Benchmarking Provides The Following Advantages:

  • Greater visibility into your operations—on a quantitative basis.
  • Comparability to competitors: how are you really performing?
  • Pinpointing performance gaps with a high degree of precision.
  • Linking performance gaps to underlying contact center processes that may need fixing.
  • Spotlighting customer satisfaction, which is a key to unlocking higher value for your company.
  • Identifying and quantifying improvement initiatives.
  • Improving work life and morale through targeted human resources initiatives.
  • Career enhancement through contact center certification programs.
  • Shareholder value improvement through measurable, earnings-per-share-oriented investments.

“Benchmarking is a structured approach to performance analysis that compares you to your industry peers on key metrics.  When complemented with a careful process of discovery and decision-making, benchmarking allows managers to optimize their operations and leverage best practices to gain and maintain a competitive advantage.  Properly utilized, benchmarking is a powerful management tool for continuous improvement.”

Bruce L. Belfiore
Senior Research Executive and CEO of BenchmarkPortal

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