Delivery of All Books
All books ordered will be sent to the client via email with a link to the e-book, and a password to download a copy.
“The title of this book raised my eyebrows-and my blood pressure! The take-away from this book is invaluable.” — Marc Benioff, Chairman & CEO, salesforce.com
“This book will help any organization create the mindset for a greater and richer partnership between sales and marketing.” — Christophe Lamarsaude, Vice President Finance and Business Processes, Alcatel Enterprise Solutions Division
“This is a must-read book for non-sales and marketing executives.” — Doug Parnell, Director of Sales and Marketing, Delphi Integrated Service Solutions
“The authors found out first-hand through their work that the “modern” separation of marketing and sales produces certain unholy messes, lots of waste, extra unproductive work, and, only accidentally, some sales. They have constructed a way of approaching the two as a unity, so that every marketing action happens in a context where sales is the other side of the equation. Readers with marketing responsibilities will save a fortune, and those with sales responsibilities can find ways to talk to the marketing folks. I recommend it.” — “Chauncey Bell