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| Service Level (ASA) |
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.jpg) Sponsored by CallTalk, a service of BenchmarkPortal LLC. Average Speed of Answer - or Service Level, is the oldest and most venerable of metrics for call center managers. This One-Minute survey sought to find out how today's call center manager views Average Speed of Answer (ASA). The very robust response rate (433 respondents) indicates there remains a high level of interest in this metric.
ASA has a direct relationship to customer satisfaction. It is, in fact, an inversely leading indicator of customer satisfaction. Generally speaking, as ASA goes up, customer satisfaction goes down. However, a very good ASA does not guarantee improved customer satisfaction.
The threshold upon which ASA begins to impact customer satisfaction differs by industry but is rarely higher than 60 to 120 seconds. Beyond that point, customers grow impatient of waiting and begin to abandon their call attempts.
Among other interesting findings of this survey, we analyzed the survey responses to produce a breakdown of ASA by industry. We also include responses to the question “My biggest question or issue about ASA is…” in the Detailed Survey Responses section, Appendix D. Price: $199.00
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| $199.00 |

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